Vivace

The world’s first caviar pro­duced by liv­ing stur­geons is rev­o­lu­tion­ary. Vivace is a high qual­i­ty and fair prod­uct, there­fore it required brand­ing to rep­re­sent these unique attrib­ut­es. The logo sym­bol­is­es a liv­ing, float­ing stur­geon in gold. The pack­ag­ing empha­sizes its unique attrib­ut­es by being lux­u­ri­ous and del­i­cate yet con­tain­ing an ele­ment of sus­tain­abil­i­ty. The name of the prod­uct sym­bol­is­es high qual­i­ty, which has been enhanced through it’s clean and ele­gant design. The web­site pro­vides infor­ma­tion about the prod­uct, the brand and the meth­ods used to col­lect the rare caviar.