The world’s first caviar produced by living sturgeons is revolutionary. Vivace is a high quality and fair product, therefore it required branding to represent these unique attributes. The logo symbolises a living, floating sturgeon in gold. The packaging emphasizes its unique attributes by being luxurious and delicate yet containing an element of sustainability. The name of the product symbolises high quality, which has been enhanced through it’s clean and elegant design. The website provides information about the product, the brand and the methods used to collect the rare caviar.