Ovy

About

The brand Ovy offers a sim­ple and effec­tive method to track the men­stru­al cycle nat­u­ral­ly or to help to become preg­nant, through a com­bined use of the app and a fer­til­i­ty ther­mome­ter. THE STUDIOS designed the company’s graph­ic iden­ti­ty, which deliv­ers inti­mate infor­ma­tion through min­i­mal­is­tic design in detail and colour. The logo is based on shapes that sym­bol­ise the female cir­cle and fer­til­ized egg in an abstract and unique way.

THE THREE OVY COLOURS CREATE A
FEELING OF GENTLENESS AND TRUST WHILE
SIMULTANEOUSLY DIVIDING THE BRAND INTO
THREE DIFFERENT CATEGORIES.