Helgoland

About

The Ger­man island of Hel­goland in the North Sea com­mis­sioned THE STUDIOS to reimag­ine and redesign their brand. The Logo mark was devel­oped with con­sid­er­a­tion for the island by using a wav­ing flag. This denotes the dynam­ic char­ac­ter of the island, yet man­ages to keep it light and play­ful. This dimen­sion and light move­ment cap­tures the healthy breezes attrib­uted to Hel­goland. The flag rep­re­sents the island flag and the island colours are used through­out the cor­po­rate design, form­ing an enti­ty and thus an iden­ti­ty recog­nis­able to Hel­goland.

THE LOGO CAPTURES THE COLOURS OF
THE ISLAND AND THE MOVEMENT OF
THE WAVES AND THE BREEZE.