Foodist

To meet the demands of the dynam­ic trans­for­ma­tion of the food mar­ket the new food­ist logo, claim and visu­als pro­vide a head­start for the brand allow­ing it to dis­tin­guish itself from com­peti­tors. The claim “Extend your taste” and the coloured tongue are the visu­als for their new brand­ing. The tar­get group is addressed by the friend­ly, flex­i­ble and approach­able brand iden­ti­ty. Addi­tion­al­ly the logo design com­mu­ni­cates media suit­abil­i­ty on all touch­points and acts flex­i­ble on every application.