DoQu

A cor­po­rate design was devel­oped for Stuttgart’s Dorotheen Quarti­er that reflects high qual­i­ty stan­dards and an upmar­ket lifestyle through uncon­ven­tion­al imagery. Dorotheen Quarti­er stands out with its attrac­tive brands, lux­u­ry labels, and places for recre­ation as well as events. The class and ver­sa­til­i­ty of this new cen­tre in Stuttgart’s city cen­tre is reflect­ed in the logo, nam­ing, design and image, thus cre­at­ing a uni­form brand for trade, com­merce, gas­tron­o­my and upscale living.