THE STUDIOS were asked to create the global design relaunch for DKMS to mark the occasion of its 25th anniversary. All the DKMS global brands required unification under one roof. THE STUDIOS designed a global logo, WHICH is separated in each national language by the tagline. As well as the redesign of the logo, THE STUDIOS created a friendly, humane and capable overall brand design for ads and magazines, which support the brand’s idea of donating stem cells. Thus focusing on the ultimate goal to have more blood donors and therefore more cancer survivors.