DKMS

About

THE STUDIOS were asked to cre­ate the glob­al design relaunch for DKMS to mark the occa­sion of its 25th anniver­sary. All the DKMS glob­al brands required uni­fi­ca­tion under one roof. THE STUDIOS designed a glob­al logo, WHICH is sep­a­rat­ed in each nation­al lan­guage by the tagline. As well as the redesign of the logo, THE STUDIOS cre­at­ed a friend­ly, humane and capa­ble over­all brand design for ads and mag­a­zines, which sup­port the brand’s idea of donat­ing stem cells. Thus focus­ing on the ulti­mate goal to have more blood donors and there­fore more can­cer sur­vivors.

THE LOGO REPRESENTS THE BRAND
AND ITS MESSAGE THROUGH A
MINIMALISTIC KEY-VISUAL.