THE STUDIOS have been working for years with Ulrich Carroux and his brand Carroux Caffee, which is based in Blankenese, a suburban quarter of Hamburg. The location plays a major role in the creation of the brand. Carroux Caffee supplies offices, restaurants, bars and also the retail trade with its products. Carroux Caffee’s corporate design was developed and refined by applying it to brand materials such as packaging and all forms of communication. A minimalist design approach, WHICH reduces the elements to only the essential, makes the corporate identity contemporary yet refined.