Bold Coffee

THE STUDIOS has estab­lished a cof­fee brand with a unique con­cept: Bold Cof­fee tastes good at any time of day. Three flavours have been select­ed for three key times of day, per­fect for the true cof­fee lover. The friend­ly, casu­al and uncom­pli­cat­ed iden­ti­ty was achieved by the image of the brand mas­cot, which is also the dis­tin­guish­ing mark of Bold Cof­fee. Every cup of Bold Cof­fee sup­ports the mis­sion to pre­serve the declin­ing hip­po pop­u­la­tion. In terms of design, the illus­tra­tion refers to the prod­uct and brand name. The logo­type also ref­er­ences this by being mod­ern, well spaced and sans-serif.