THE STUDIOS has established a coffee brand with a unique concept: Bold Coffee tastes good at any time of day. Three flavours have been selected for three key times of day, perfect for the true coffee lover. The friendly, casual and uncomplicated identity was achieved by the image of the brand mascot, which is also the distinguishing mark of Bold Coffee. Every cup of Bold Coffee supports the mission to preserve the declining hippo population. In terms of design, the illustration refers to the product and brand name. The logotype also references this by being modern, well spaced and sans-serif.