THE STUDIOS were asked to create the global design relaunch for DKMS to mark the 25th Anniverary. All DKMS global brands needed to be united under one roof. THE STUDIOS designed a global logo which is only separated by the tagline in each local languages. Apart from the redesign of the logo, THE STUDIOS also created a friendly, human and capable design, Advertisements and Magazines, to support the brand´s idea of donating stem cells. Thus focusing on the ultimate goal to have more blood donors and therefore more cancer survivors.