DKMS – Deletes Blood Cancer

About DKMS

THE STUDIOS were asked to cre­ate the glob­al design relaunch for DKMS to mark the 25th Anniver­ary. All DKMS glob­al brands need­ed to be unit­ed under one roof. THE STUDIOS designed a glob­al logo which is only sep­a­rat­ed by the tagline in each local lan­guages. Apart from the redesign of the logo, THE STUDIOS also cre­at­ed a friend­ly, human and capa­ble design, Adver­tise­ments and Mag­a­zines, to sup­port the brand´s idea of donat­ing stem cells. Thus focus­ing on the ulti­mate goal to have more blood donors and there­fore more can­cer sur­vivors.

THE LOGO REPRESENTS THE BRAND
AS WELL AS THE BRANDS MESSAGE IN A
MINIMALISTIC KEY-VISUAL.