The first worldwide caviar produced by living sturgeons is a revolution. It is a high-quality and fair product. Therefore, it is a unique product which needed a branding and packaging that underlines those attributes by being very luxurious, delicate and contain the attribute of sustainability. Thus the logo symbolizes a living, floating sturgeon in gold. Hence the packaging is clean and elegant using the name as kind of quality seal pointing out the high quality. The Webpage gives information about the product, the brand and the processes they use to be able to collect the rare caviar.