Ovy – Track your natural cycle

About Ovy

The brand Ovy offers a safe and effec­tive way to check up on the men­stru­al cycle with an app and the fer­til­i­ty ther­mome­ter. In com­bi­na­tion, it pro­vides a flex­i­ble use to whether increas­ing the chance to get preg­nant or to use it for nat­ur­al pre­ven­tion. THE STUDIOS designed the company’s graph­ic iden­ti­ty, which deliv­ers a sense of infor­ma­tion­al imme­di­a­cy because of the min­i­mal­is­tic design in detail and colour. The logo is based on shapes, sym­bol­iz­ing the female cir­cle and fer­til­ized egg in an abstract and unique way.

THE OVY COLOURS CREATE A FEELING
OF GENTLENESS AND TRUST
AND CATEGORIZE THE PRODUCTS
IN THREE DIFFERENT CATEGORIES.