Helgoland – Die Insel die atmet

About Helgoland

The Ger­man island of Hel­goland in the north sea com­mis­sioned THE STUDIOS to reimag­ine and redesign its brand. The logo mark evolved from the abstrac­tion of the island and a wav­ing flag that denotes the is-land’s dynam­ic char­ac­ter, but man­ages to infuse it with a light­ness and play­ful­ness. This dimen­sion and slight move­ment works well to cap­ture the healthy breezes attrib­uted to Hel­goland. The Flag rep­re­sents the island’s flag and the colours are used through­out the whole Edi­to­r­i­al Design build­ing a unit and there­fore an iden­ti­ty for Hel­goland that is rec­og­niz­able.

THE LOGO CAPTURES THE COLOURS OF
THE ISLAND AS WELL AS THE MOVEMENT OF
THE WAVES AND THE BREEZES.