Heimatgut

THE STUDIOS have not only redesigned the pack­ag­ing of Heimatgut, but also cre­at­ed a com­plete­ly new cor­po­rate design based on the logo and the claim. The new pack­ag­ing designs rep­re­sent the new cor­po­rate design sys­tem of a 50/50 divi­sion. The low­er part serves as a stage for the prod­uct and ingre­di­ents and the upper part for brand­ing, prod­uct name and colour block­ing. Due to this sys­tem it looks unique, makes the brand recog­nis­able and can­not be com­pared with any oth­er prod­uct on the mar­ket at present.