Heimatgut – Aus Liebe zum Guten

About Heimatgut

THE STUDIOS relaunched not only the pack­ag­ing of Heimatgut but cre­at­ed a com­plete­ly new cor­po­rate design start­ing from the logo and the claim. The new pack­ag­ing designs rep­re­sent the new cor­po­rate design sys­tem con­sist­ing of a 50/50 divi­sion. The low­er part serves as a stage for the prod­uct and the ingre­di­ents and the upper part for the brand­ing, the prod­uct name and colour block­ing. Because of this sys­tem it has a uni-que impact, becomes rec­og­niz­able for the brand and com­pares to no oth­er prod­uct on the mar­ket right now.

WE CREATED A STRONG VISUAL PACKAGE
DESIGN WHICH FOCUSES ON HIGH CONTRAST
BY MAXIMIZING SHELF IMPACT.