About Bold Coffee
THE STUDIOS has established a coffee brand with a unique concept: BOLD COFFEE tastes great at any time of the day. Selected flavours for the three essential times of day accompany the true coffee lover. The friendly, casual and uncomplicated identity is accomplished by an illustration of the brand mascot, which is the figu-rative mark of BOLD COFFEE at the same time. Every cup of Bold Coffee supports the mission of preserving the declining hippopotamus population. In terms of design, the illustration refers to the product and brand name as well as the modernity of spaced sans-serif logotype.