Aquijo – Identity for a yacht

About Aquijo

For the yacht Aqui­jo THE STUDIOS cre­at­ed an iden­ti­ty which reflects on the one hand the size and the pow­er and on the oth­er hand the smooth­ness and ele­gance of the yacht. There­fore, a swim­ming ele­phant was cho­sen as a rep­re­sen­ta­tive sym­bol to com­bine the char­ac­ter­is­tics in one key visu­al. A min­i­mal­is­tic design approach reduc­ing the ele­ments to only the essen­tial attrib­ut­es char­ac­ter­iz­ing the yacht makes the cor­po­rate iden­ti­ty con­tem­po­rary and time­less.
The logo and the brand colour were con­tin­ued in the inte­ri­or design as well build­ing one unit.

THE SWIMMING ELEPHANT
SYMBOLIZES THE POWER AS WELL
AS THE ELEGANCE OF THE YACHT.